Semantics… the meaning of words. Do you know the power of your words? Do you know that what you tell yourself can make or break a business? Do you realize that what you say to your potential clients and customers can make or break a sale? Today’s wealthy tip is all about the power of “you.”
Many business owners talk about their business by referring to “we.” “We” sounds like a large company. “We” sounds like a team of people there to help and guide customers. “We” sounds powerful. But what “we” doesn’t do is answer a potential client/customer’s first and most important question, “What’s in it for me?”
The Tip for Today-
Take “we” out of your business vocabulary. Stop saying “we” and start saying “you.”
Tell clients:
“This is how you’ll benefit from my products…”
“You’ll become this…”
“This system will greatly serve your needs by…”
We reflects what you hope to sell; you reflects what customers need to buy. Customers want to know that you know what they need: their business, their industry, the current trends, their profit, their productivity, that you know everything there is to know about who they are, not just what your product is and why they should buy it.
Customers are always looking to find answers to the questions of how to make their lives easier, better, stronger, and more peaceful. They’re looking for benefits and they’re willing to pay good money for a product or service that they perceive has value. The customer is qualifying you from the very first moment. “You” creates value; “we” tries to sell. The next time you come face to face with a client, show them that you know what’s in it for them by using “you” instead of “we.”
Kassandra Vaughn, the ROI Coach
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