Last night, I did some soul searching about my coaching practice. Having spent many years corporate consulting and coaching executives, I knew that something in my business needed to shift if I was going to expand to the heights I envision. The barefoot executive (http://twitter.com/barefoot_exec) gave me some food for thought and I began to envision the expansion of ROI Coaching through the narrowing of my target market and something I'd always coached corporate clients on came back to me like a hit on the head: specialize, don't generalize.
Business Rule #1 to getting ROI is this: If you want to grow your business, become a specialist, not a generalist. Develop your niche.
Having had so many clients with so many different objectives, a part of me didn't want to specialize but now I've come to a very important decision. I'm narrowing down ROI Coaching to a specialty that I absolutely love and adore: coaching women through life transitions so they can achieve success by making themselves the priority!
I've long said that choosing you is the most unselfish thing you could ever do as a woman and my greatest and most beloved coaching work has come when I worked with women who made the remarkable choice to choose themselves, often for the very first time in all of their lives. This is my passion. This is my bliss. This, thank you very much barefoot executive, is my WHY.
So I declare, with all due respect, that my client focus has shifted and I'm only taking on clients who are women ready to experience life at full throttle. If you're a woman in the midst of a life transition, whether it be separation, divorce, a new job, relocation to a new state, having a baby, wanting to have a baby, losing a loved one, ending a relationship, whatever that life change may be and the one thing you know for sure is that you've got to choose you, I'm the coach for you. Email me at theroicoach@gmail.com and let's get you to the next level in your life!
Stop waiting! Start becoming! CHOOSE YOU!
Kassandra Vaughn, the ROI Coach
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2 comments:
Hello, Kassandra! I just recently started my own web design services...I found your link on "Ryze". I hope that you'll stop by my site as well at http://www.blissfule.com
Your message resonates completely with me. How meaningful and fulfilling it is to help women realize their true potential, which can only happen when we put ourselves first. Women have always "given things up" for their families and their careers. When women are supported fully to allow their unique gifts to shine, the world becomes a better place for everyone.
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